Skattie, we are super excited about local fashion right now, especially what we see happening in the menswear space. I’m pretty sure you’ve gathered as much because Mali and I have been stanning on Young and Lazy, Sol-Sol and 2Bop, who recently opened the Corner Store in Woodstock, housing all three brands. As this happens, we also caught wind, as you might have also by now, that Sol-Sol and Young and Lazy are now also available on Superbalist. How amaze???
For me, seeing local brands becoming serious business is, like, a big “bless up” and, so, I hit up the folk at Superbalist to hear what their motivation is. Obvs we know there’s business, but let’s recognise that local retailers have not always been amped about stocking local, but we’ve also seen how out-of-touch they can be, because the kids are loving this shit, while the likes of Edcon are registering losses. Might be time for a change there, Eddie, no?
Back to Superbalist…
The online retailers have added Sol-Sol, Young and Lazy, as well as Simon & Mary to their local brands offering, which includes 2Bop, Seargent Pepper, FSP Collection, Burgundy and Dark Horse. Says senior menswear buyer Ryan Wuest: “We look for young, exciting brands who are looking to create their own image on their own terms without copying or following. Thats how we see ourselves as a retailer and those brands are the ones we want to be associated with .”
Ryan adds that they are excited to keep expanding the local brands offering, so we at Skattie look forward to seeing more designers we like getting on a platform like Superbalist, because we really think a lot of local brands are ready to fly, given the opportunity. “At Superbalist, we firmly believe in the talent and ability of the people behind local brands. We are also fully confident that the young exciting local youth who follow our site are very interested to discovering new local brands. Superbalist is proudly South African and so are our customers!”
Now that’s superb! I would say.
Full disclosure: I am a frequent contributor to Superbalist’s The Way of Us. Rest assured this has no sway in the content you are currently reading. We simply big up dopeness whenever it rears its pretty head!
Images: Supplied by Sol-Sol
By Sandiso Ngubane