Tonight all the most fashionable roads in Cape Town lead straight to No. 73 on Kloof, home of fashion brand Adriaan Kuiters x Jody Paulsen, for the launch of their AW 2015 collection. You know how nosy we are, so we got our grubby little digits on a few pics from their new campaign lookbook. Peep it below.
Here’s what designer and artist Jody Paulsen had to say in an interview with Between 10and5 about the DADA art movement and constructivism inspired prints, “I showed Keith a bunch of collages from the early 20th century that I loved. We sat together for two nights and cut out shapes in fuzzy felt. The following night we made collage compositions and patterns out of everything that we managed to amass. I took a piece of fabric that was the same size as a T-shirt and then started collaging shapes together. I kept holding the collages onto my body imagining what it would look in its final stage. The whole process was very hand made. Once a final pattern was decided on, a graphic designer turned it into a digital file for printing.”
Our thirst levels for tonight have spiked! See you there.