Just a little under two months ago, in mid-April, I went to check out the launch of Pietra Terra, the collaborative AW 15 collection between PICHULIK and luxury Italian perfume brand, Santa Maria Novella. It was held at the Santa Maria shop in the Waterkant area, Cape Town.The PICHULIK range was inspired by individual SMN perfumes. Check the captions below the images to find out how she translated the glorious smells into her neckpieces. FUN FACT: Santa Maria Novella is one of the oldest perfumeries in the entire world.
Katherine-Mary Pichulik, the skattie behind the PICHULIK brand is one of the best South African design success stories to come out of the last three years. Her brand is popular locally and internationally, she is stocked by well-known shops such as Anthropogie in the US and she is available on African super e-commerce site Kisua, among others. The trained artist and Patissiere is also the recipient of the Emerging Entrepreneurial Woman of the Year award, and the African Fashion International Accessory Designer of the Year in Africa award.
She is currently in a multi-disciplinary artist residency in Italy for two months. I got in touch with her to basically ask: How do you do it?!?! Knowledge is power skattie so you gotta ask, and we could do with a bit more knowledge and a few more success stories in the Jewellery & Accessories industry in SA.
First things first, anyone who follows her work knows that she is huge on collaboration, which she seems to do so successfully and effortlessly. “PICHULIK essentially began with collaboration with the brand Lalesso. Collaborations obviously also have positive qualities of opening your brand to new audiences, and sharing a new medium invites new ideas and ways of working. I guess they have also kept us from becoming stagnant. Always flexing our creative muscles by trying to find new solutions, and design answers.” We completely agree.
I also wondered about the business side, because let’s be honest here, so many of us that create are quite bad when it comes to business. “I do not have a business partner, however I do have a great capable team including Sarah who is administratively strong, and the advice of a business coach that I meet with regularly. I also come from a family of entrepreneurs including my brother and mother, who advise and provide council.” says Katherine.
Lastly, I asked her to speak to us of international success, we all want it, how quickly should we rush into it? “International audiences have high demands. Before exposing your self to the market, be sure you have the capacity to deliver. Understand all the export logistics, compliances and distribution details or else you might financially cut yourself short by not working these into your costing and lead times.”
You heard it skattie. Now go forth and conquer!